A person, not a database
I’m Lance Graulich. I’ve owned a franchise myself, and I represent hundreds of beauty & wellness brands. My job is to steer you toward the one that fits your goals, your budget, and your life — even if it isn’t one of mine. It starts with a quiz and ends with a conversation.
Choose the corner of beauty & wellness that pulls at you. The color you pick here follows you through the whole site.
Physician-guided aesthetics, injectables & skin health
Membership massage, stretch & recovery therapy
Facials, memberships & results-driven skin studios
Non-invasive contouring, toning & tightening
Nail lounges, lash & express beauty bars
Salons, blow-dry bars & modern men's grooming
Drainage, detox & recovery studios
Medical weight-loss & longevity programs
Drip lounges & hydration therapy
Studios for pilates, cycle, strength & HIIT
Grooming, care & pet-spa concepts
Not sure? the quiz will place you
Not a grid of equal cards — a person’s shortlist. One lead pick, then a few more worth a look.
Lymphatic drainage & signature body treatments. A recurring-revenue wellness concept Lance points buyers to again and again.
Lymphatic Wellness/Recurring-revenue model/Multi-unit friendly
See the full opportunityAnswer a few questions and the quiz hands you your color — the lane that fits you best.
Find My Match800+ brands considered — one of them is yours.
My service costs you nothing. You never pay more for a franchise by going through me — the fee is the same whether you find the brand on your own or I introduce you.
The brands pay me to help them find the right owners, the same way a listing agent is paid by the seller. I only introduce you to a brand when I believe it’s a genuine fit. No pressure, no obligation.
We start with a real conversation about your goals, budget, and life.
A free assessment of your strengths, experience, and what you actually want to own.
I line your profile up against the right beauty & wellness brands.
We narrow to a short list that fits — not everything, the right things.
You meet the brands and see how each one really operates.
You talk to real franchisees and read the FDD before any decision.
When it fits, I stay beside you all the way to open.
I’d managed salons for a decade and was done building someone else’s dream. Lance didn’t hand me a list — he asked what I actually wanted, then pointed me to two brands I’d never have found. I open in the spring.
— A former salon manager
The first brand I was excited about wasn’t the fit, and he said so — even though it cost him. That’s when I trusted him. We found something better a month later.
— A first-time franchise owner
My husband and I wanted a med spa we could run together. Lance walked us through the money honestly and stayed with us through validation. It never once felt like a sales pitch.
— A husband-and-wife team
