He’s done this himself — and he’s straight with you.
Beauty and Wellness Brands is one person’s advisory relationship, not a directory.
A former franchise owner, now your advocate.
Lance Graulich owned and operated a franchise before he ever advised anyone — he knows the late nights, the payroll, and the pride of opening the doors. Today he represents hundreds of brands and has helped entrepreneurs across all 50 states and Canada find the right one. Beauty and wellness is the corner he saw underserved by everyone else, so he built a dedicated home for it.
Because a database can’t know you.
General directories list everything and guide nothing. I’d rather steer you toward the business that actually fits your goals, your budget, and your life — even if it isn’t one of mine. You’re not buying a business; you’re finding a fit. That’s a conversation, and I’m in it with you the whole way.
By the brands — never by you.
My service is free to you. The brands compensate me for helping them find the right owners, the same way a listing agent is paid by the seller — and you never pay more for a franchise by going through me. I’m not a sales organization, so there’s never any pressure to buy. This is the part most people bury; I put it up front, with equal billing.
Free to you. Paid by the brands. No markup, ever.
The truth about “free”
My services aren’t free — they’re just free to you, the person looking. The brands I represent pay me to help them grow with the right owners.
Why it never costs you more
In single-unit franchising, the fee is the same whether you find the brand yourself or I introduce you. You get an experienced advocate at no added cost.
A process, not a pitch.
From the first FitFinder call to LaunchPad, every step is designed to figure out what fits you — and to walk away honestly if nothing does.
Seven steps, start to open.
FitFinder Call
A real conversation about your goals, budget, and life.
DNA Decode
A free assessment of your strengths and what you want to own.
Match Matrix
Your profile lined up against the right brands.
Vision Sync
We narrow to a short list that genuinely fits.
Brand Briefings
You meet the brands and see how they really operate.
Validation Lab
You talk to franchisees and read the FDD.
LaunchPad
When it fits, I stay beside you to open.